Current tools & technology make it quite simple to list a property for sale. By entering information into the MLS system, clicking a button, the average Real Estate Agent can automatically have their listings appear for sale online and in front of buyers.
We don’t do average. Ever. We certainly don’t do what ‘most’ Realtors do. We push harder. We don’t just promise, we deliver. We customize everything. We create an experience.
A unique sales and marketing strategy is designed for every property. We think through the mind of the buyer for your specific property. This custom marketing theme dictates everything from our content, photography and videography direction, staging & styling, online strategy, targeted marketing and events. While we use only the best tools and resources, arguably the differentiation lies in our ability to individualize our listings.
Your property is unique. It deserves to be marketed as such. We believe that no two properties are the same, each with a unique story. Our job is to tell this story and make you fall in love. We want you to fall head over heels and get swept off your feet by your own listing. Why? Because then buyers will do the same.
Want to learn more about how we can help you sell your home? Request a call and I'll follow up with you to schedule an appointment.
We know that selling your property can be stressful and time-consuming. Our Listing Team will ensure that your sale process is as seamless as possible. After a thorough pre-sale consultation, our Client Concierge will be pleased to coordinate the execution of all tasks to help prepare your property. From contractors and cleaners to decluttering or junk removal, we will help make it all happen, so you don’t have to.
Ultimately, a successful sale relies heavily on how your property looks. To complement our marketing and sale strategy, we partner with the industry’s best staging consultants. At your request, we will arrange staging and styling that best suits your property.
Our unique, custom narrated property videos have a viral effect. They are strategically targeted to the buyer demographic for your listing and will typically attract 5,000-10,000+ views. Our videos are always professionally filmed and edited.
P.S. - it’s so important to be aware that there is a huge difference between a virtual tour and a video tour. Don’t be misled! Most agents will promise “listing videos” and what they intend to provide is an animated slideshow or virtual tour of the photos of your property. We spend the money to do it right!
First impressions count. 96% of buyers start their property search online and swipe through thousands of photos to find the ‘one’. Unfortunately, that can also make it harder for buyers to distinguish one listing from another. When you only have a split second to captivate a buyer’s attention and have your listing stand out from the rest, the photos have to stop them in their tracks.
Professional photography, with a creative eye for every listing, is our standard. Our images are shot with wide-angle lenses, are high resolution and always unfiltered. Our photographers are just that good.
3D Floorplans and Virtual Reality Tours (VR) on ALL Properties
Prior to our putting your house on the market, our professional Virtual Reality Videographer will make a visit to your home and will create a 3D Virtual Reality (VR) Tour of your home. Potential buyers near and far will be able to view your property as if they were there. For the more high-tech buyers, they can put on their VR Glasses and virtually tour your home like they were there.
There have been many cases when international buyers have purchased a home without ever going to the property because of this technology. Click on the photo above to see an example tour.
Drone Videos on ALL Properties
The amount of time effort and budget an engaged couple takes selecting their videographer for their wedding applies exactly the same way to us when we selected the perfect drone videographers to create tours for our listings. The properties we represent will have an INCREDIBLE drone video that will wow the sellers. Click on the video above to see a home we sold before it even hit the market due to this "Coming Soon" drone video we produced.
Often times it's much more than the house itself that helps you to choose your home. This is why we sell to make sure to sell your neighborhood with rich photography and video. This helps to show your buyer the lifestyle they can expect for their family.
Our team has sophisticated online marketing and social media tools to target, track, and convert buyers.
For each and every property we determine the demographic profile of your potential buyer and run online campaigns that target them. We hyper-focus our ads (down to age, postal code and interests) to run campaigns that are put in front of prospective buyers multiple times and across many partner websites and search engines.
We use the industry’s best systems to host a campaign strategy that includes coming soon ads, targeted and segmented email blasts, retargeting campaigns, just listed and open house postings.
The biggest reason we're able to attract so much attention is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On coleteamrealestate.com, the shackles have been released and we're free to show your home the way we envision it.
Our listings are showcased on individual property pages within our website which allows us to capture potential buyer interest and easily share your listing details across multiple online platforms. We present your listing online by highlighting all marketing efforts, using large-scale professional photos of the property and adding highlights such as floor plans, property features, and custom videos.
All of our print marketing pieces are custom designed, for every property. We work with professional graphic designers to create a consistent, polished and modern style for all of our print materials including glossy property brochures, just listed/sold flyers and signage for your lawn, neighborhood, and open houses.
- Buyers: our expansive and rapidly growing network of buyer contacts will not only receive visually appealing online marketing about your listing, but they are also segmented to encourage high-quality engagement based on suitability of your listing to their needs.
- Realtors: we have carefully curated a Realtor network that is categorized by their typical buyer price points and neighborhoods.
- Scope: our network spans outside the reach of Atlanta as we know our area is a hotspot for relocation!
- Media & Industry: we maintain a thorough list of media and industry contacts to help ensure maximum exposure for your listing. When applicable, we submit professionally written press releases including photos, video, marketing content, links to floor plans and other marketing materials to reputable blogs and news sources in your area.
For every listing, we are committed to getting the word out about your property sale.
|Strategically planned based on your property type, location and style, our Open Houses are a favorite (for both our sellers and the guests!)|
With every Open House, we aim to create a buzz and energy that will generate a sense of excitement and potential fear of loss if Buyers don't act on their interest in your listing. This is successfully executed through effective marketing (to ensure the Open House is well attended) and providing all guests with a great experience.
When you hire us to market and sell your property, you get our whole sales team working on your behalf, not just one solo agent. We are all full-time sales representatives, with a strong track record in sales and marketing. Combined, we have over 50 years of experience.
We are expertly trained in negotiations – each of us prides ourselves on the ability to get our sellers top dollar and our buyers their dream property, without overpaying.
We live and breathe real estate and have a lot of fun doing so.
This quick video will help you get to know a little bit about what drives our passion and enthusiasm for helping people sell and buy homes.
Click on our pictures to learn more about each of us.
Stephanie Cole Patterson
Meriellen Cole Arenz
Watch and Read Actual Client Reviews
We take great pride in delivering a high level of service to our clients that not only meets their expectations but exceeds those expectations. But don't just take my word for it, see and read what our clients have to say in their own words.
Confidentiality is extremely important to us. We will keep our discussions private. We want to exceed your expectations.