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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agent is the best way to determine the right selling price for your home. A team of real estate agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Success Stories

They made the process easy for me at a time in my life when things were very stressful. They were able to negotiate a price I was not expecting! Then I was able to find my dream home.

— Savannah

Success Stories

We sold and bought a home with The Cole Team, and they are wonderful. They handled so much of the process and took the stress out of a very stressful time. All of their services are great. Marketing, pictures, print, and their staff. Thank you, Cole Team!

— Buyer & Seller

Success Stories

We don’t think there’s ever a stress-free time to sell, but we know Stephanie had our back throughout the entire process; day, night, and weekends made it as stress-free as possible. We think selling and buying at the same time is stressful overall. While it was very stressful, we 110% wouldn’t take it back for anything. We know it’ll be worth all the stress and anxiety we endured. We would recommend the...

— Mike & Alexa

Success Stories

They got us exactly what we wanted for the previous house, and they helped us get the exact house we had been looking for! We could not have done it with anyone else. When we met with Stephanie & Meriellen for the first time, we just really clicked with them. We especially liked their friendliness and honesty. We knew they'd be a good fit for our family.

— Natalie & Josh

Success Stories

The Cole Team was a pleasure to work with. Stephanie and Meriellen are extremely knowledgeable and such wonderful people. I highly recommend the Cole Team to anyone looking to buy or sell their home!

— Buyer | Seller

Success Stories

Their expertise in the market, high-tech marketing strategies, and top-notch negotiating skills helped our home sell quickly for top dollar.

— The Stango Family

Success Stories

The Cole Team was a pleasure to work with! Their expertise in the market, high-tech marketing strategies, and top-notch negotiating skills helped our home sell quickly for top dollar. They were always readily available to answer our numerous questions and provide any assistance needed to make the selling process run smoothly and easily. We would highly recommend them to anyone moving in/out of the area.

— Seller

Success Stories

The Cole Team went the extra mile in both the sale of our old home and the purchase of our new home. The Cole Team was instrumental in getting our home under contract for top dollar within a week of listing, and it was only due to their knowledge of the industry and their negotiating skills that we won the bidding war for the house of our dreams!! I can't recommend them highly enough!

— Buyer & Seller

Success Stories

What made the process even better for me was that I felt very, very comfortable with their knowledge of negotiating and with their knowledge of the marketplace. This new house is part of our family—it has made our family complete. We’re happier than we’ve ever been before. I believe it was because of the advice the Cole Team gave us; the sellers actually chose our offer, even though the other offers were...

— Tom & Rachelle

Success Stories

We've had the greatest home-buying experience with the whole Cole Team! Stephanie and the team have been quick and knowledgeable with all our questions and made our family home purchase an ease! We highly recommend them; they are simply the best!

— Buyer

Success Stories

The Cole Team was great to work with! We searched for a home for well over a year, and they always had great patience and understanding. The Cole Team was always flexible with any schedules and last-minute requests. They even wrote our contract on Christmas Eve; I'm not sure many others would be willing to do that. Highly recommend them!

— Buyer

Success Stories

The Cole Team was a godsend during this crazy time. They were able to sell our old home and find us our dream home in just a few short months. We can't thank them enough for their expertise and support.

— Alexa

Success Stories

Stephanie and the Cole Team were a pleasure to work with. They listened to our needs and found us the perfect home in the perfect location. We couldn't be happier with our new home and are so grateful to the Cole Team for their help.

— Samantha L.

Success Stories

When I was ready to sell my home in Forsyth County, Georgia, my only call was to Stephanie Patterson with the Cole Team. They took it from there and walked me through the process from start to finish. Their team made it as easy as possible, and we're amazing to work with.

— Tara E.

Success Stories

I called Stephanie Patterson with the Cole Team at Real to help us buy a home in Milton, Georgia, and sell a home in Forsyth County, Georgia. Stephanie was exceptionally helpful throughout the process, and I highly recommend her and her team.

— Stewart F.

Success Stories

For the second time, we are extremely happy we chose Stephanie and the Cole Team to sell and purchase our new home. Her expertise made what is normally considered a stressful life event into a seamless process. She provided all the necessary support and responsiveness to prepare our home for sale. Her marketing strategies to gain the most visibility for the sale of our home exceeded expectations. Moreove...

— Kat S.

Success Stories

We had an outstanding experience working with Stephanie Patterson of the Cole Team with Real to sell our home in Cumming, Georgia. She sold our house in just one day! The entire process from start to finish was smooth and professional, and we are so happy that we worked with her! Stephanie was an excellent communicator throughout every step of the process. She kept us informed, answered every question qu...

— M. Sobczak

Success Stories

We called Stephanie Patterson with the Cole Team at Real to help us sell our home in Forsyth County, Georgia, and I’m so glad that we did. She and her team were so easy to work with and did a fantastic job with every aspect of selling our home.

— Chuck M.

Success Stories

I called Stephanie Patterson with the Cole Team at Real Broker to help me purchase a home in Alpharetta, Georgia. It’s the third transaction that I’ve done with Stephanie. Her guidance and professionalism have always been exceptional.

— John S.

Success Stories

We had a wonderful experience working with Stephanie Patterson and the Cole Team at Real to sell our home in Cumming, Georgia. Stephanie was professional, responsive, knowledgeable, and guided us smoothly through every step of the process. She was always available to answer our questions and made the entire selling experience much less stressful. We are truly grateful for all her hard work and support. H...

— A. P.

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Your home deserves this kind of attention. With experience helping over 1,000 buyers and sellers, we know how to market your property effectively, find the right buyer, and guide you through the real estate process with ease and insight. Schedule a call with our team to discuss your property and discover how we can create the best selling experience for you.